Aesthetic treatments for men are on the rise, unlocking new business opportunities.

With growing awareness about personal appearance, this trend presents a prime chance for beauticians to grow their business and boost their profits.

Now, let’s back up these claims with some statistics. In 2023, the non-invasive aesthetic treatments market surpassed $61 billion and is projected to expand at a compound annual growth rate (CAGR) of 15.4% up to 2030. This growth is largely driven by increasing demand among men for treatments such as laser hair removal and non-invasive weight loss.

Furthermore, according to Statista's growth projections, the global men's beauty market is set to reach $115 billion by 2028. For comparison, in 2022, the market was valued at $79.6 billion.

What do these statistics indicate? They show that the male customer segment is expanding, and both treatments using professional equipment and manual techniques are becoming common rather than rare. This suggests there is potential for growth and, naturally, increased competition.

Now, let's dive into the specific techniques and treatments that are gaining popularity among a large segment of the target audience—athletes and fitness enthusiasts. These individuals are dedicated to maintaining their bodies and monitoring muscle tone, so there is a massive turn-on to beauty treatments to enhance their physique. So, what services are trending for them?

Pressotherapy
This treatment is considered the foundation for any wellness protocol. It activates the circulatory and lymphatic systems, helping to flush out excess fluid and toxins while also promoting relaxation for both the body and nervous system after a long day.

Just imagine this: you’re relaxing while also toning your abs—quite the winning combination! The infrared heating accelerates metabolism, stimulates the breakdown of fat cells, and soothes muscles, making it an ideal treatment after a demanding workout.

Cavitation for Targeted Fat Reduction
One of the most popular and effective techniques for tackling stubborn centimetres in hard-to-reach areas is cavitation. When combined with EndoRF technology, as seen in the Zemits Abigon Pro, this powerful combination lifts and sculpts the body, targeting problem areas such as the abdomen and flanks. This makes it a fantastic solution for men aiming for a more defined physique.

Next, let’s consider the growing segment of men who are keen on slowing down age-related changes. Anti-ageing treatments have long been a leading trend in the beauty industry, and the male audience is expanding every year. So, what are the most sought-after technologies for this demographic?

Laser Hair Removal
Laser skin rejuvenation treatments are a top choice for men looking to address wrinkles, scars, and pigmentation. Devices like the Zemits Quidion offer accurate, visible results without the discomfort or lengthy recovery times typically associated with other related treatments.

Speaking of hair removal, laser treatments have gained immense popularity among men, especially athletes, those with extensive body hair, or individuals seeking relief from irritation and dryness.

Since we've already touched on laser treatments, let’s explore other relevant technologies.

RF skin tightening and Microcurrent Therapy
These treatments are highly effective for stimulating collagen production, tightening facial contours, and improving the muscle frame. Why not “shave off” a few years with these comfortable, painless treatments? RF skin-tightening uses radiofrequency energy to promote skin firming and rejuvenation, while microcurrent therapy helps tone and lift the face by stimulating the muscles.

Additionally, high-frequency scalp hair treatment stimulates follicle growth and activation, promoting healthier hair. These non-invasive solutions are perfect for those looking to combat age-related changes without surgery.

Facial treatments such as cleansing, serum infusion, and mesotherapy remain highly relevant in men’s skincare routines.

HydroDiamond offers a fantastic solution for a comprehensive, multi-step protocol. This treatment provides pore cleansing, exfoliation of dead skin cells, infusion of active ingredients, and toning—all in one session. It’s especially beneficial for men, as their skin tends to be thicker with more sebaceous glands, often leading to oiliness and clogged pores. HydroDiamond effectively addresses these concerns, leaving the skin refreshed and balanced.

This treatment is also ideal for men with active lifestyles who seek a refined look without committing a lot of time. Suitable for all skin types, HydroDiamond delivers visible results after just one session, making it a go-to choice for those looking for an efficient and effective skincare solution.

Let’s dive into the practical side with real examples and pricing. We’ll start with body treatments and calculate the potential earnings from a course of 10 pressotherapy sessions plus 5 high-intensity magnetotherapy sessions.

Average Prices:
🌟 Pressotherapy: €90 per session
🌟 HI-MS: €75 per session

Each session lasts between 40-60 minutes, and if combined in one day, the total time is about an hour and a half.

Total Course Cost: €1275 per client for the full course of 10 pressotherapy sessions + 5 magnetotherapy sessions.

Now, let’s replace high-intensity magnetotherapy with the combination of cavitation + EndoRF:

🌟 1 Zone (30 minutes): €130
🌟 Abdomen + sides + thighs + buttocks (90 minutes): €250

Treatment Plan:

🌟 3 sessions per week (2 pressotherapy and 1 EndoRF with pressotherapy)
🌟 4-week course: 12 sessions of pressotherapy + 4 sessions of EndoRF + pressotherapy

For an average of 4 clients per month on this protocol, your monthly income could reach € 6400

These examples show how profitable men's cosmetic procedures can be when you offer effective treatments in a structured course.

Let’s calculate the potential income from laser treatments with an average of 6 clients per day over 22 working days per month. This calculation can be adjusted based on the activity and interest of the male segment in your business strategy.

Assuming the average price for a laser hair removal session is £ 200, here’s the income breakdown:

🌟 Daily income: € x 6 clients = €1200
🌟 Monthly income: € x 22 days = €26 400
🌟 Annual income: € x 12 months = €316 800

This demonstrates a solid earning potential from laser treatments alone, and with the increasing popularity of such services among men, these figures could see further growth.

Now, let’s look at the potential earnings from facial treatments using the Zemits Verstand HD Device, which includes the HydroDiamond technique, RF tightening, and Cryotherapy/Oxygen Therapy.

Here’s the cost breakdown for each treatment:

🌟 HydroDiamond: €125
🌟 RF Tightening: €60
🌟 Cryotherapy/Oxygen Therapy: £ 60 (as an additional session)

The total cost for a three-step facial protocol = € 245 per session.

Assuming you perform 20 facial treatments per month:

🌟 Monthly income: € x 20 = £ 4900
🌟 Annual income: € x 12 = £ 58,800

This is the potential annual income for facial treatments alone, offering a high-end treatment experience and robust financial returns.

1️⃣ Position Your Services as Practical, Not Luxurious: Men often view self-care treatments as a practical necessity rather than a luxury. Focus on the efficiency and results of treatments, such as HydroDiamond, which provides noticeable results without extensive downtime. Make sure your marketing reflects how these services can fit seamlessly into their lifestyle.

2️⃣ Create Concise, Clear Content: Men appreciate simplicity and directness. Your advertising and promotional materials should quickly convey what the treatment does and how it benefits them. Use straightforward messaging highlighting quick results and convenience, such as shorter treatment times and minimal recovery.

3️⃣ Share Real Results on Social Media: Showcase before-and-after photos on platforms like Instagram and Facebook. Visual proof of effectiveness helps build trust, especially when potential clients can see the results for themselves. Highlight transformations in areas like skin rejuvenation, laser hair removal, or body sculpting, which appeal to men’s practical needs.

4️⃣ Targeted Advertising for Men: Use social media targeting to reach specific demographics, such as men aged 25-45 who are interested in fitness, business, or style. Tailor your ads to emphasise the benefits of grooming for these groups, ensuring your message resonates with their interests and needs.

5️⃣ Collaborate with Men's Brands: Partnering with barbershops or men’s fashion brands can be a great way to introduce your services to a male audience. Offer promotions such as discounts for first-time treatments or package deals. This will not only help you attract male clients but also position your salon as a trusted partner in their grooming routine.

Once you attract male clients to your salon, it's essential to maintain an environment that makes them feel relaxed and at ease. Here’s how to do that:

✅ Neutral, Minimalist Interior: Men often prefer a simple, clean design. A minimalist style can make them feel more comfortable and less out of place in a traditionally feminine space.
✅ Privacy is Key: Provide private treatment rooms or spaces in your salon where men can enjoy their services peacefully. Privacy helps them feel more relaxed and valued, especially for treatments like body sculpting or facials.
✅ Professional, Discreet Staff: Men tend to appreciate professionalism and directness. Ensure your team is knowledgeable and discreet and doesn’t engage in excessive small talk. They should create an environment of trust and confidence, which men value when it comes to personal treatment.
✅ Flexible Scheduling and Quick Service: Men often seek treatments at their convenience, such as during lunch breaks or after work. Offering flexible appointment times and the ability to book quickly (either online or via phone) will make it easier for them to integrate your services into their routine.

Offering a comfortable, efficient environment and tailoring your services to men’s self-care needs can help you tap into a growing market with high-profit potential. The increasing demand for men’s beauty treatments is an excellent opportunity for your salon to expand its customer base and diversify services.

Incorporating these strategies will help you attract male clients and retain loyal customers who appreciate the value of quick, effective treatments. As the male grooming sector expands, positioning your salon as a go-to destination for high-quality, fast services can ensure sustained business growth.